Assistant Manager at FPS Jobs Pvt Ltd
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App Store Optimization/Search Engine Optimization Expert - IT (3-4 yrs)
- We are looking for an ASO and SEO Expert to join our team. The ASO and SEO Expert will be responsible for optimizing our mobile app and website to increase visibility, traffic, and downloads. This role will involve conducting keyword research, analyzing competitor activities, and implementing on-page and off-page optimization techniques.
Responsibilities :
- Develop and execute ASO and SEO strategies to increase the visibility and downloads of our mobile app and website.
- Conduct keyword research to identify relevant and high-traffic keywords for our app and website.
- Optimize app metadata, including title, description, and keywords, to improve app store search rankings.
- Optimize website content, including landing pages, blog posts, and product pages, to improve search engine rankings.
- Conduct competitor analysis to identify opportunities for improvement.
- Implement on-page optimization techniques, including content optimization, image optimization, and internal linking.
- Implement off-page optimization techniques, including link building, social media marketing, and guest posting.
- Monitor and analyze the performance of ASO and SEO strategies using tools such as Google Analytics and App Store Analytics.
- Collaborate with internal teams and external agencies to ensure seamless project delivery and client satisfaction.
- Stay up-to-date with the latest ASO and SEO trends and technologies.
Requirements :
- Bachelor's degree in marketing, business, or a related field.
- Minimum of 3 years of experience in ASO and SEO.
- Strong knowledge of app store optimization (ASO) techniques and tools.
- Experience with website optimization techniques, including on-page and off-page optimization.
- Proficient in Google Analytics and other ASO and SEO tools.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Strong analytical and problem-solving skills.
- Willingness to learn and take on new challenges.
If you have any further questions, please feel free to let me know.
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