We are makkajai - we make learning fun.

All of us are tied together by one goal - to help kids enjoy learning and thereby learn much better. We've all seen what happens when you put boring stuff in front of kids - their minds start wandering to something that's at least a bit more interesting.

We can't change kids - we don't want to change them. However, we can change the quality of learning content we put in front of them - and that's what we do. Once we're done, you won't need text books or black boards.

ASO Expert (IOS)

Responsibilities :

- Work closely with the CEO to formulate ASO and broader marketing strategy

- Own the bottom line for organic download and revenue traction in various regions on the iOS app store and Google play store.

- Prioritize effort based on projected download and revenue impact.

- Conduct Keyword research and competitive analysis on visibility of our apps in the App Store.

- Optimize screenshots and other store assets for game page conversion.

- Write specs for optimized descriptions, titles and keywords string

- Monitor Search rankings

- Conduct research and own the creative process for store assets

- Design repeatable and scalable processes for the above, and build a team to scale our efforts.

- Plan & Run A/B testing, Reporting & Analysis

- Spot trends and regularly test new strategies in the ASO space.

Requirements :

- Fluent in English.

- Have strong knowledge of excel and analytics. Ability to work with

data and be very disciplined about running and tracking experiments as well as ASO iterations.

- Ability to learn quickly.

- Strong experience and past results in App store optimization and generating app store downloads, especially in the US and other western countries.

Nice to have :

- Experience with driving downloads in China, Korea and Japan.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.