HR at AppSierra Solutions Private Limited
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App Sierra - Digital Marketing/Google Adwords Specialist (4-8 yrs)
Job Description :
- We are seeking an experienced Digital Marketing Specialist to join our team. The ideal candidate should have a relevant experience and a strong skill set in various digital marketing channels including LinkedIn marketing, E- Mail Marketing, content marketing, SEO, PR agencies, Facebook social media, Google Ad Words, blog writing, creating posts, native ads, and organic marketing.
Responsibilities:
- Develop and execute digital marketing strategies to drive brand awareness, engagement, and lead generation
- Manage LinkedIn marketing campaigns, including creating and optimizing campaigns, monitoring performance, and providing insights for improvement
- Create and implement content marketing plans, including content creation, distribution, and promotion across various platforms
- Conduct keyword research and implement SEO strategies to improve organic search rankings
- Collaborate with PR agencies to create and implement PR campaigns to enhance brand visibility
- Manage Facebook social media campaigns, including content creation, ad campaign setup and optimization, and performance tracking
- Plan and execute Google Ad Words campaigns, including keyword research, ad creation, and monitoring performance
- Create engaging blog posts and other forms of content to drive website traffic and engage with target audiences
- Develop and implement native ad campaigns across different platforms to increase brand exposure
- Implement organic marketing strategies, such as email marketing, social media marketing, and other inbound marketing techniques
- Monitor and analyze campaign performance metrics, provide regular reports, and make data-driven recommendations for improvement
Qualifications:
- Bachelor's degree / MBA in marketing
- Experience in digital marketing, with expertise in LinkedIn marketing, content marketing, SEO, PR agencies, Facebook social media, Google AdWords, blog writing, creating posts, native ads, and organic marketing
- Strong understanding of digital marketing concepts and best practices
- Excellent written and verbal communication skills
- Ability to work independently and manage multiple tasks and projects simultaneously
- Strong analytical and problem-solving skills
- Familiarity with marketing automation tools, analytics tools, and content management systems
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