Business Development and Lead Generation Executive

Job description :

Roles and Responsibilities :

- Responsible for pursuing sales opportunities to sell software/IT related products and services to clients across different industries/sectors in the US Market

- Responsible for generating Sales Qualified Leads in the US Market

- Responsible for B2B Inside sales for achieving targets at an individual level & the objectives set by the company.

- Generate leads using various techniques and methods including digital marketing, social media platforms, cold calling, cold e-mailing, e-mail marketing, regular interactions, etc.

- Communicating with potential clients, making outbound calls, and following up on leads

- Answering potential customers questions and sending additional information when required

- Building the seeding database from internal and external data sources, generate and maintain a strong sale funnel

- Work closely with the marketing team (digital marketing) for different initiatives in order to generate leads

- Track competitors' marketing, sales and business activities to come up with new ideas to penetrate the target market

- Help management represent company at industry association meetings to promote company and services offered

- Organize online events such as podcast, webinar, YouTube live for company's experts to interact with target audience to get leads

- Establish and proactively maintain a strong professional relationship with key decision makers and influencers among prospective clients

- Drive profitable sales expansion with a focus on acquiring new customers, while growing existing clientele

- Conduct extensive research on US market, gather and analyse market and industry intelligence, metrics, and trends to determine customer needs and business opportunities

- Deliver business development related presentations, negotiate, and close business with prospective customers, working in coordination with management/heads of departments

- Prepare reports and presentations showing sales volume by sector, region, location, potential sales, and areas of proposed client base expansion

- Achieve sales goals by converting, retaining and penetrating accounts

- Identify full customer needs to uncover additional opportunities within the US market and industry

- Actively utilize CRM to record activities, ensuring contact details are accurate, duplicates are removed, new information is added, and accurate call / visit logs are entered

- Actively participate in regular pipeline reviews, ensuring all CRM records are up to date and critical success factors are identified for key opportunities.

Desired Candidate Profile :

- Any graduate with 3+ years of experience in lead generation and business development in US market

- Must have been exposed to B2B corporate sales with a keen sales and marketing acumen.

- Ability to develop strong relationships to build either an industry or functional network.

- Excellent command over English language, while US dialects will be an added advantage

- Well-developed oral and written communication skills to meet a variety of communication needs

- Able to read and interpret documents such as customer quotes/contracts, marketing materials, technical specifications

- Ability to interface with clients, win new work and determine their requirements

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