Human Resource at ApexPay
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Apexpay - Executive - Marketing (2-4 yrs)
ApexPay Technologies Private Limited
Job Description:
We are looking for a talented Marketing Executive (only female candidates preffered) to undertake marketing projects for the benefit of our company. You will organize creative campaigns and promotional events that can make a difference for our company's success according to trends and customer requirements.
Key Responsibility Areas :
- Conceive and develop efficient and intuitive marketing strategies
- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Initiate and control surveys to assess customer requirements and dedication
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
Requirements :
- Proven experience of 2-4 years as marketing executive or similar role
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (example- CRM)
- Familiarity with social media and web analytics (example- Web Trends)
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Creativity and commercial awareness
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