AP Corporation - Digital Marketing Specialist (3-5 yrs)
Job Summary :
- We are seeking an experienced and highly motivated Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating and implementing digital marketing strategies that will drive traffic, generate leads, and increase brand awareness. The candidate should have a solid understanding of current digital marketing trends, platforms, and best practices. The candidate will be responsible for managing our website, social media platforms, email campaigns, and online advertising campaigns.
Key Responsibilities :
- Develop and implement digital marketing strategies across various channels to increase brand awareness, drive traffic and generate leads.
- Manage the company's website, ensuring it is up-to-date and optimized for search engines.
- Develop and execute email marketing campaigns, including creating and managing subscriber lists, designing emails, and tracking campaign performance.
- Manage the company's social media accounts, including creating content, posting updates, and engaging with followers.
- Create and manage online advertising campaigns, including Google AdWords, display ads, and social media ads.
- Analyze and report on digital marketing performance, including website traffic, social media engagement, email campaign performance, and online advertising metrics.
- Stay up-to-date with the latest digital marketing trends, platforms, and best practices and provide recommendations for improving our digital marketing efforts.
- Collaborate with the creative team to develop digital marketing assets, including images, videos, and other multimedia content.
Qualifications :
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital marketing.
- Strong understanding of digital marketing platforms, including website development, social media, email marketing, and online advertising.
- Experience with Google Analytics, SEO, PPC, and social media management tools.
- Strong analytical skills and the ability to use data to inform decision-making.
- Excellent written and verbal communication skills.
- Creative thinker with strong attention to detail and the ability to manage multiple projects simultaneously.
- Strong team player with the ability to work independently and take initiative.
If you are passionate about digital marketing and have the skills and experience required for this role, please apply today!
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