Founder at Anvil Media
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Anvil Media - Social Media Specialist (2-10 yrs)
The Channel 46 aspires to become an action-oriented digital destination for today's modern Indian women. A desi-girl's resource to a smarter well-rounded life. A resource they can use for becoming better versions of themselves in their personal, professional and social lives.
As a digital first platform, Social Media is an integral, indispensable part of our business. As a social media Specialist, you will be responsible for driving engagement and performance on multiple social media platforms.
Responsibilities :
1. Strategy : Following a number centric approach to social media; tracking performance & analytics on daily basis, and regineering social media strategy accordingly.
2. Execution: Content management across multiple social media platforms.
- Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
- Create a regular publishing schedule and promote content through social advertising.
- Leverage the right tools to manage your content.
- Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)
3. Community Management : Manage and overseeing social media activities, campaigns and engagement
Qualifications :
- Proficiency in many social media platforms. Someone who is creative and thinks out of the box, yet has a strong hold on numbers and metrics.
- Strong understanding of the target market (urban Indian women in the age group 25-35 years). Understanding of latest trends, consumer insight and the overall space in general
- Proven experience at least 1 year, having driven social media for either a single brand, or within an agency setting
- Ability to take responsibility and work independently.
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