About the Company :

TheChannel46 is an action-oriented digital destination for the Indian woman of today. A desi-girl's resource to a smarter, independent and well-rounded life. A resource they can use for becoming better versions of themselves in their personal, professional and social lives.

Role :

Consistent quality content lies at the heart of our business. A powerful content strategy will set the base for the business in general. The Content Strategist's role is to completely own and lead the content vertical, from scratch to success. A mini-CEO of sorts. A role where you wear many hats, you will be required to apply a combination of skill sets - creative ideation, operations, strategy, brand solutions and data analytics to ensure content success. You will be working closely with the founding team and will be playing a key role in building the company ground-up.

Responsibilities :

- Devise content strategy across formats (textual, video, audio) and ensure execution on a regular basis. Assist in ideation and creation of high-engagement content IPs

- Assume editorial responsibility for all content published on the platform

- Create BAU content in conjunction with the content team

- Manage the content calendar on a daily/weekly/monthly basis

- Regular reporting to the founding team on key metrics related to content performance

- Work closely with the digital marketing team to ensure relevance of content created and distributed keeping in mind the trends and audience feedback.

- Build and manage a contributor network to ensure flow of high quality content (in - line with content strategy)

- Build and manage a content team from scratch. Take ownership of team management

What we look for :

- Strong understanding of the target market (urban Indian women in the age group 25-35 years). Understanding of latest trends, consumer insight and the overall space in general

- Strong understanding of content creation for multiple digital platforms. Understanding of digital practices like SEO, keyword analysis and digital analytics. Understanding of how to execute digital-first content.

- Strong content creation skills. Brownie points if you have a blog/vlog/interesting Instagram account!

- At least 2-3 years of having worked at a digital media company, in content strategy and operations (preferably one focused on women)

- Passion, energy and an entrepreneurial zeal. Ability to think on your toes.

- A can-do, problem solving attitude, one that is indispensable to a start-up environment.

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