HR Executive at Antraweb Technologies Pvt. Ltd.
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Antraweb Technologies - Digital Marketing Role (1-3 yrs)
- Develop, implement and manage Google and Facebook advertising campaigns. Conduct research to identify the target audience and create relevant ads that appeal to them.
- Use analytical tools to monitor campaign performance and optimize campaigns to achieve KPIs. Stay up-to-date with industry trends, new ad formats, and changes in algorithms to ensure campaigns are current.
- Work collaboratively with clients, creative teams, and media partners to create engaging campaigns.
- Develop strategies and budgets for campaigns, ensuring they are aligned with business goals. Write clear, concise ad copy that resonates with the target audience.
- Conduct A/B testing to optimize ad performance. Prepare regular reports on campaign performance and present findings to clients or company leadership.
- Continually monitor and adjust campaigns to ensure they are achieving desired
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