ANS eCommerce - Senior Manager - Marketing (5-10 yrs)
Roles & Responsibilities :
- Key role in strategizing and implementing performance marketing campaigns for a wide range of Indian and global brands across channels, including but not limited to Facebook Ads, Google Ads, Email, SMS, etc
- Manage and build teams and own a portfolio of clients and manage target revenues and ROAS
- Ensuring revenue scale by deploying new strategies on a regular basis
- Facebook Blueprint and Google Ads certified (preferred)
- Experience and hands-on proficiency with ad tools like Google Ads, Google Ads Editor, Facebook Ads Manager, Google Tag Manager, Google Analytics, etc which would be required to guide and mentor teams
- Prior experience with marketing automation platforms
- Strategize PPC and paid social media campaigns and align it against the whole digital marketing strategy
- Understanding and implementation of funnel approach - measurement of events like add to cart, checkout, etc on websites and also building audiences related to these events
- Analyze data from various sources (Google Analytics, Facebook analytics, etc) and find insights on how to grow faster
- Creative inputs and AB Testing - strategies on creatives and map them to relevant audiences, test different versions and formats to continually optimize campaigns
- Find new opportunities to grow revenue and sales.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
