ANS eCommerce - Senior Executive - Search Engine Optimization (3-4 yrs)
- Manage the SEO responsibilities of company websites and clients' websites.
- Ability to identify SEO problems or inhibiting factors, diagnose the root cause, and devise effective intervention.
- Research and identify URL architecture issues, page errors, content and navigational issues, and other factors that impact the technical performance of a website.
- Guide and manage the team to follow the SEO framework, Technical SEO, and contribute to evolving them.
- Introduce best practices to the team based on knowledge and expertise in digital marketing and SEO.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Identifying and implementing strategies for increasing website traffic through organic search listings without being blacklisted.
- Work closely with Content Writing and Content Marketing teams to produce high quality and competitive content. Content skill is a plus.
- Conducting on-site, off-site, and Technical SEO audits and strategies for clients in various industries.
- Using google analytics and google search console to conduct performance reports regularly.
- Continually checking rankings and analytics to monitor the performance of websites and make recommendations for improvements if necessary.
- Engage in tasks such as link building and participating in community interactions on social media or blogs.
- Keep up to date with the algorithm changes set by search engines, particularly Google, to ensure your client's websites don't suffer dramatic falls in traffic.
- Write generic content for Forums and Q&A sites.
- Keeping up to date with the most recent developments in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
- Work with developers to make technical recommendations.
Desired Skills :
- All Associated steps, including website structure, Technical SEO, keyword analysis, Meta tags, traffic analysis, rank optimization, backlink analysis etc, Extensive experience in SEO.
- Deep understanding of building organic traffic and improving SERPs.
- Working knowledge of Google Analytics, Google Search Console, Semrush, Ahrefs, Moz, Screaming Frog, etc.
- Knowledge of Basic HTML.
- Excellent Communication and Writing Skills.
- Good Knowledge of Microsoft Word, Excel, and PowerPoint.
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