ANS eCommerce - Senior Executive - Search Engine Optimization (2-9 yrs)
Key Responsibilities :
- Develop and execute a comprehensive SEO strategy that aligns with business objectives and drives growth.
- Manage a team of SEO specialists and provide guidance, coaching, and mentorship to help them reach their full potential.
- Conduct in-depth keyword research and analysis to identify high-value keywords for our website.
- Optimize website content, meta tags, and other on-page elements to improve search engine visibility.
- Create and execute link building strategies to increase website authority and backlinks.
- Monitor website performance using tools like Google Analytics and Search Console, and create reports to track progress and identify opportunities for improvement.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to maintain and improve website ranking and traffic.
- Collaborate with the content team to create SEO-friendly content that targets relevant keywords and meets user intent.
- Communicate and Maintain relationships with the Brands, also includes Brand Reporting.
- Work with developers to ensure website technical SEO is optimized, including page speed, mobile-friendliness, and site architecture.
- Create plans and presentations for Brand's acquisitions and retentions.
- Manage and execute paid search campaigns (PPC) to drive traffic and conversions.
- Present SEO strategies, reports, and recommendations to senior management and stakeholders.
Requirements :
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in SEO, with at least 2 years in a leadership role.
- Proven track record of developing and executing successful SEO strategies that drive growth.
- Excellent knowledge of Google Analytics GA4, Data Studio, GTM and SEO tools like Ahrefs, SemRush, Moz, SpyFu, etc.
- Excellent knowledge of CMS like WooCommerce, Shopify, Magento, WordPress, etc.
- Deep understanding of SEO best practices and search engine algorithms.
- Excellent Knowledge of local SEO and Ecoomerce SEO.
- Indepth knowledge of Technical SEO (Core Web Vitals).
- Experience with keyword research, on-page optimization, and link building strategies.
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Knowledge of Languages such as HTML, CSS and JS.
- Experience with PPC campaigns and content writing is a plus.
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