JOB RESPONSIBILITIES:

Execute email marketing campaigns including setup and design, content creation, proofreading, testing, approvals, scheduling, and implementation

1. Perform database segmentation, identify target audiences, create email lists, purge non-deliverable addresses, opt-outs, and recipients unlikely to engage

2. Ensure that email creative is visually compelling and on-brand, with appropriate communication

3. Manage CRM and other marketing tools to ensure that actions taken on emails (form submissions, registrations) trigger the proper workflows - automated email confirmations, notifications, etc.

4. Track, analyze and report metrics of email campaign performance and provide recommendations for improvement

5. A/B test subject lines and create and build winning attributes into future email campaigns

6. Use UTM tracking & review email heatmaps for improved email performance

7. Create and maintain an email marketing calendar

8. Work with internal teams to make sure content is relevant and meaningful

9. Monitor email marketing activity company-wide to ensure consistency, alignment and reduce over-emailing

10. Ensure we keep our email sender score/domain authority within recommended levels

11. Create and implement email policies and best practices

12. Implement automated nurture and drip campaigns to keep subscribers engaged

13. Plan, execute & experiment multi-touch email campaigns to increase sales funnel velocity and opportunity conversion

14. Work with relevant third-party publications to manage and coordinate paid email campaigns.

QUALIFICATIONS :

B. Tech from a premier institute

MBA will be an added advantage

The eCommerce Industry Experience preferred

REQUIRED COMPETENCIES :

1. Strong understanding of business email requirements and best practices

2. Well-versed in performance marketing, conversion, and online customer acquisition.

3. Experience with Mail chimp and website analytics tools (e.g, Adobe Analytics/Omniture, Google Analytics).

4. Strong analytical skills and experience in management reports.

5. Familiarity with Server and domain reputation, email deliverability, spam filters, and different email testing tools.

6. Excellent written and verbal communication

7. Exhibits the ability to jump from the creative side of marketing to the analytical side for data-driven decisions.

8. 6+ years' experience in an email marketing role, ideally at eCommerce companies

9. Proficient in Email drip marketing campaigns

10. Proficient in Email Marketing Automation

11. Excellent written & communication skills

12. Extremely detail-oriented

13. Ability to be flexible and succeed in a fast-paced, innovative, and rapidly growing organization

14. Sense of ownership and pride in your performance and its impact on the company's success

15. Critical thinker and problem-solving skills

16. Good time-management and team management skills

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