HR Head at Angara Ecommerce Pvt. Ltd.
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Angara eCommerce - Assistant Manager/Manager - Search Engine Marketing (2-5 yrs)
Job Description : Assistant Manager/Manager - Search Engine Marketing
About the Company :
- Angara ECommerce Pvt. Ltd. is a fast-growing e-commerce company.
- It is a subsidiary company of Angara Inc (Headquarters- Los Angeles, CA), world's one of the leading e-tail portals of Precious and Semi-Precious Colored Gemstone and Diamond Jewelry.
- In a span of ten years, Angara has grown to become a prominent player as an online gemstone jewellery store.
- Shipping to more than 64 countries worldwide, the company is expanding its reach across the globe.
- For more information, visit our website at www.angara.com.
- We are looking forward to meet people whose professional experience and skills can be channelled into an exciting and growing industry.
- Talented, energetic, committed and self-motivated individuals with a penchant for working within teams can look forward to a rewarding career with attractive growth opportunities.
- Competitive salary, flexible work schedules, employee achievement awards and growth plan will let you plan a secure and fulfilling career at Angara.
Roles & Responsibilities :
1. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
2. Track, report, and analyze website analytics and SEM initiatives.
3. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
4. Optimize copy and landing pages for paid search engine marketing campaigns.
5. Perform ongoing paid keyword discovery, expansion and optimization.
6. Research and analyze competitor advertising links.
Required Competencies :
- Proven SEM experience and success managing SEM campaigns across Google, Bing and Yahoo.
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Should be flexible enough for working in different shift timings.
- Up-to-date with the latest trends and best practices in search engine marketing.
- In-depth experience with bid management tools (e.g., AMO, Marin, Kenshoo).
- Experience with website analytics tools (e.g, Omniture, Google Analytics).
- Strong analytical skills and experience generating SEM reports.
- Familiarity with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge/hand-on experience to leverage the Google Adwords API for basic task efficiency.
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