HR Manager at Anchanto Services Private Limited
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Anchanto - Expert - Search Engine Optimization (2-6 yrs)
Responsibilities :
- Develop optimization strategies to increase the company's search engine results rankings
- Research SEO keywords to use throughout the company's websites and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor weekly performance metrics to understand SEO strategy performance and take informed decisions
- Implement link building campaigns in coordination with SEO goals
- Update content and website links for maximum optimization and search engine rankings
- Help to create and support marketing content team to socialize and use for social media purposes (e.g. videos briefs, case studies, blog posts, posts etc.)
- Keep pace with SEO, search engine, social media and digital marketing industry trends and developments
- Communication to team and management on project development, timelines, and results
- Work closely with the other marketing & UI teams as well as other company teams to meet the project goals and objective.
Professional Competencies :
- 2 to 3 years of experience in successfully developing and executing SEO campaigns
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics, Search console etc.
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Comfortable analyzing high volumes of data on a weekly basis
- Familiarity with content management systems
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
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