HR Manager at Anchanto Services Private Limited
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Anchanto - Email Specialist (3-8 yrs)
Key Accountabilities/Responsibilities :
- Manages the creation and execution of promotional, lifecycle, and transactional email marketing programs to consumers
- Maintain and execute on-going test/learn of email campaigns
- Works closely with agencies, marketing managers and the sales team to design and execute programs. Ensures accuracy, quality, and brand consistency in communications.
- Manage all email-list generation and maintenance activities
- Recommend design and layout changes to email templates as appropriate, taking into account mobile readership.
- Use your CRM knowledge, email marketing experience and campaign data to continually optimize and recommend best practices and testing scenarios
Skills & Experience :
- Min 2+ years- experience in email marketing including creative & design
- Experience with email coding (HTML) and HTML- isation of email designs
- Experience with a major ESP preferred (MailChip, Mandrill, SharpSpring etc)
- Understand direct marketing concepts, familiarity with database management
- Innovative mindset; willingness to test new approaches
- Proven track record of list management (e.g. Amazon RDS, My SQL, MailChimp etc)
- Proven track record in email marketing, automation, and optimization software (e.g. MailChimp, Responsys, Experian) or integrated CRM software.
- Understanding and/or hunger to learn new Sales and Marketing CRM softwares such as Zendesk, PipeDrive, SharpSpring etc.
- Ensuring all email campaigns comply with current email best practice in the industry.
- Experience setting up and implementing marketing automation & trigger communications
- Start-up experience desirable
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