HR Manager at Anchanto Services Private Limited
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Anchanto - CRM Specialist (3-9 yrs)
Job Description:
- Responsible for designing and implementing the CRM, email outbound, and marketing automation strategies
- Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the prospects lifecycles
- Establishing a range of automated marketing campaigns based on various workflows
- Map the customer journey and engage through various touchpoints to increase conversions at each stage
- Creation, enrichment and maintenance of our different databases.
- Carrying out A/B testing on automated marketing campaigns to maximize results
- Implementing lead scoring practices to enable higher conversions from quality leads
- Working collaboratively with different functions to ensure the effectiveness of the campaigns
- Track and Leverage data analytics to understand user behavior.
- Assist in reporting, monitoring, tracking of the different campaigns & publish appropriate performance dashboards
Requirements:
- Proven experience creating high-impact, unique marketing campaigns.
- Experience in top tier SaaS companies with international exposure
- Prior database management experience, preferably in a similar role.
- Expertise with marketing automation tools and CRM
- Knowledge of HTML
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