HR Manager at Anchanto Services Private Limited
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Anchanto - Content Writer (1-6 yrs)
JD for Content Writer:
1. Develop compelling & effective content for company blogs, articles, media coverage, PRs, website content, landing pages, external blog sites and collaterals such as brochures, eBooks and guides.
2. Develop compelling copy for various marketing campaigns, press releases, and product launch announcements.
3. Create and follow a meticulous content calendar to streamline content creation, distribution, optimization, and analysis
4. Work closely with external agencies to execute new product launch plans.
5. Conduct extensive research on target markets & create novel content to educate, inspire and convert target customers.
6. Handle social media pages & content promotion to actively promote various events, product updates and company related updates.
7. Craft and send regular newsletters with company updates.
8. Track ROI for various marketing activities.
9. Join social media groups and professional platforms to discuss industry-related topics.
10. Study the Southeast Asian e-commerce market thoroughly, and devise strategies to create/distribute and promote content across multiple channels in the region.
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