Director at Anannt Training Institute
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Anannt Training Institute - Manager - Growth Hacking (2-5 yrs)
Growth Marketing Manager
We are looking for highly motivated growth person to join our team. He/She will be responsible for below activities :
Duties and Responsibilities :
- Test and optimize marketing tactics for customer acquisition (e.g. SEO, google and facebooks ads, retargeting ads) and conversion rate optimization.
- Translate ideas to actionable items that deliver leads
- Increasing organic traffic on website blogs by doing content research and providing content ideas to the content writing team
- CRM tracking and Planning customer journey across the product (Email flows, SMS, push notification etc.)
- Work on a CRM tool for Tracking key metrics and align activities with it.
- Responsible for scaling up paid and organic user acquisition and improving user retention rate.
- Will be responsible for lead acquisitions.
- Develop and execute plans to drive traffic from various channels
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Must Have Skills :
- Previous working experience as a Marketing/ Growth Hacker for 2 years
- In-depth knowledge of SEO factors and key algorithm updates
- Hands-on experience with web analytics and A/B testing tools
- Experience in education domain will be a plus
- Outstanding analytical and problem-solving skills
- High standards of excellence and attention to detail
- Ability to learn and adapt
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