Job Title : Growth Manager

Location : Indore

Department : Sales and Marketing

Reports To : General Manager/Dealer Principal

Job Summary :

The Growth Manager is responsible for developing and implementing strategies to drive sales growth, enhance customer acquisition, and improve customer retention. This role requires a strategic thinker with a deep understanding of the automotive market, consumer behavior, and digital marketing. The Growth Manager will work closely with the sales, marketing, and service teams to achieve dealership objectives.

Key Responsibilities :

Strategic Planning and Execution :

- Develop and implement growth strategies that align with dealership goals.

- Identify new market opportunities and create plans to capitalize on them.

- Monitor and analyze market trends to adjust strategies accordingly.

Sales and Marketing :

- Oversee the development and execution of marketing campaigns to drive traffic and sales.

- Collaborate with the sales team to optimize sales processes and improve conversion rates.

- Develop and manage online and offline marketing initiatives, including social media, email marketing, SEO, and SEM.

Customer Relationship Management (CRM) :

- Implement and manage CRM systems to track customer interactions and improve customer experience.

- Analyze customer data to identify trends and opportunities for growth.

- Develop loyalty programs and other initiatives to enhance customer retention.

Performance Tracking and Reporting :

- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of growth strategies.

- Regularly report on performance and provide insights and recommendations for improvement.

- Use data analytics to inform decision-making and strategy adjustments.

Collaboration and Leadership :

- Work closely with the sales, marketing, and service departments to ensure alignment and effective execution of growth strategies.

- Provide leadership and guidance to team members, fostering a culture of innovation and continuous improvement.

- Train and mentor staff on best practices and new strategies.

Qualifications :

Education : Bachelor's degree in Business, Marketing, or a related field. MBA preferred.

Experience :

- Minimum of 5 years of experience in a sales, marketing, or business development role, preferably within the automotive industry.

- Proven track record of developing and implementing successful growth strategies.

Skills :

- Strong analytical and strategic thinking skills.

- Excellent communication and interpersonal skills.

- Proficiency in digital marketing, including SEO, SEM, social media, and email marketing.

- Experience with CRM systems and data analytics tools.

- Ability to work in a fast-paced, dynamic environment.

Key Competencies :

- Analytical Thinking : Ability to analyze data and market trends to inform strategic decisions.

- Creativity : Ability to develop innovative marketing campaigns and growth strategies.

- Leadership : Strong leadership skills with the ability to motivate and guide a team.

- Customer Focus : Commitment to improving the customer experience and building long-term relationships.

- Results-Driven : Focus on achieving measurable outcomes and driving performance.

- Working Conditions

- Environment : Office environment within the dealership.

- Hours : Full-time, may require occasional evening or weekend work.

Benefits :

- Competitive salary and performance-based bonuses.

- Opportunities for professional development and career advancement.

This job description outlines the responsibilities and qualifications needed for a Growth Manager at an automobile dealership, emphasizing the strategic, analytical, and leadership skills required to drive the dealership's growth.