Senior IT Recruiter at Confidential
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Analyst - Search Engine Optimization (1-3 yrs)
Job Responsibilities :
- Develop digital campaigns (media and direct) for generating revenue from sponsorship & attendee sales.
- Develop concise and effective content to convey the benefits of the initiative to drive sales
- Use data for segmented & personalized direct marketing campaigns.
- Assist telephonic sales acceleration, new customer acquisition by coordinating, planning and executing direct sales activities.
- Design marketing campaigns including html and text-based email and web banners, social ads to ensure accurate product positioning and key messaging.
- Manage the event's online community through social media as Twitter, Facebook, LinkedIn, etc.
- Diligently review the marketing plans, response rates, audience demographics, and best practices to ensure effective and successful marketing.
- Generate quality leads through email marketing, strategic partnerships, PR, affiliate marketing, SEO, social networks, online communities and industry blogs
- Plan multi-channel marketing campaigns for each event to optimize the possible opportunities for enquiry lead generation
- Source new clients to widen customer base and increase attendance at our events
Requirements :
- 1 - 3 years- experience in a B2B online sales or lead generation
- Experience with online lead generation and transformation tactics and tools
- Experience promoting brands through social media marketing channels
- Strong interpersonal skills and ability to manage work efficiently.
- Organized and detail oriented
- Excellent verbal/written communications skills
- Must have practical working knowledge of MS Office Suite and sales management software preferably Sugar CRM
- Proficiency with Marketing Automation software
Desired Skills Set :
- Know page-level and server-level optimization
- Well-versed with social media to drive traffic
- Be able to optimize for permanent links and internal links
- Understand information architecture in connection with keyword ranking
- Content creation and content distribution
- Excellent understanding of web analytics and metrics
- Orient execution with ROI
- Familiarity with Google Tag Manager, Keyword Planner, HTML knowledge
- Good written and verbal communication skills
- Possess SEO knowledge in B2B marketplace
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
