06/03
Anusha Pichamani
Talent Acquisition Associate at Bayleaf HR Solutions Pvt Ltd
Talent Acquisition Associate at Bayleaf HR Solutions Pvt Ltd
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Analyst - Search Engine Marketing - Marketing Services (0-1 yrs)
Company name : Reachlocal
Location : Goregaon East
Duties :
The candidate must be flexible and able to multitask across a variety of job duties, including :
- Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages
- Setup of initial campaign bidding, publishers and directory categories
- Ensure ads, keywords and landing pages are in alignment with the focus of the campaign
- Troubleshoot issues impacting campaign performance and communicate with Campaign Consultants to clarify and make recommendations
- Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance
- Drive retention for our end advertisers through proactive campaign management and consistently monitoring performance metrics such as click-through rate, cost per click and cost per lead
- Meet the daily targets for campaigns reviews and turnaround times for issues highlighted
- Work effectively with an extended global team
- No client interaction is required for this job role
Key Skills :
- Has basic understanding of Digital Marketing concepts
- An understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) will be an added advantage
- Competency with using Word and Excel
- Demonstrates proficiency in verbal and written communication skills
Key Competencies :
- Strong analytical skills with the ability to solve complex problems
- Strong sense of ownership, drive and urgency
- Able to methodically approach problem resolution
- Able to manage time and prioritize multiple tasks in a fast-paced environment
- Capable of interpreting data and make recommendations to improve campaign performance
- Learning on the Fly (Learns new concepts quickly)
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