Job Title: Programmatic Analyst (NIGHT SHIFT)

Team/Department: Digital Services

Organization: A leading Media and Analytics Firm

Reporting: Lead

ABOUT THE ROLE:

WHAT WILL YOU DO:

As a Programmatic Analyst you will be responsible for managing campaigns using demand-side platforms to deliver positive outcomes for our client. An ideal Programmatic Analyst is a self-starter, numbers-oriented, analytical thinker who is able to creatively leverage data to drive results and achieve client goals and objectives.

KEY TASKS:

- Implement and manage day-to-day programmatic buys across multiple Demand Side platforms in a self-service manner. Includes, but not limited to, setting bid strategies, performance monitoring, identifying and implementing optimizations (by target audience, content, geographic area, etc.), providing proactive recommendations and program insights.

- Deliver actionable audience and optimization-based insights at agreed-upon cadence.

- Work closely with agency teams to provide insights and recommendations that align with, or enhance strategy/business goals.

- Understand performance objectives and KPIs and develop successful programmatic strategies.

- Proactively learn advanced trading and optimization techniques across all preferred platforms.

- Strictly adhere to agreed quality and delivery timelines.

MUST HAVE SKILLS:

- Minimum 2 years of experience in managing programmatic campaigns for large clients.

- Solid understanding of programmatic buying landscape including but not limited to DSPs, SSPs and Ad Servers.

- Hands-on experience using DSPs to build and optimize campaigns across various inventory for large-scale clients. Preferred experience with Google platforms.

- General troubleshooting skills and strong attention to detail.

- Working knowledge of digital marketing: display, video, social and marketing analytics.

- Proven technical and analytical aptitude, with a curiosity for testing and innovation.

- Comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.

- Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Bachelor's degree in any of the following disciplines:

- Mathematics, Statistics, Business Analytics or related quantitative program.

- Computer Science, Information Technology

- Advertising, Marketing, Mass Communications

NICE TO HAVE SKILLS:

- Basic understanding/certification of digital ad techs like Campaign Manager, Sizmek and Facebook Ad manager

- Knowledge of Microsoft Excel, Microsoft word & Microsoft PowerPoint etc.

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