Account Manager at ADZ Recruitment
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Analyst - Pay Per Click - Advertising Firm (2-6 yrs)
Role: PPC Analyst
Experience: 2+Yrs
Location : Chennai(WFO)
Skill sets: Google Ads, Bing AdCenter, Social media Advertising, Search Engine Marketing (SEM).
Notice Period: Immediate to Maximum 30 Days
Roles and Responsibilities :
- The PPC Analyst is responsible for implementing Pay Per Click media strategies for clients. The PPC Coordinator can quickly understand, manage and support initiatives that will contribute to the goals and success of campaigns.
- Manage, review, and perform daily account responsibilities associated with Google Ads, Bing, and other search engines and social media platforms.
- Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Manage the creation of large keyword lists.
- Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search.
- Provide oversight and manage new paid search and social media campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
Professional Skills and Qualifications :
- 2+ years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (Google Ads, Bing AdCenter, LinkedIn Advertising, etc).
- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
- Google Ads/Bing certification a plus.
- Passion for Search and internet marketing.
- Outstanding ability to think creatively, and identify and resolve problems.
- Excellent analytical, organizational, project management, and time management skills
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