Paid Search Social Analyst (NIGHT SHIFT) IMMEDIATE/ EARLY JOINERS: A Leading Media and Analytics Firm

Job Overview :

The Search & Social Media Analyst is responsible for implementing Search & social media strategies for clients. The Search & Social Media Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns,

Responsibilities:

- Manage and help to create marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

- Build and nurture social media platform-specific communities and audiences

- Provide analysis and recommendations as the program evolves and can be reviewed

- Research and administer social media tools on a daily basis in support of clients social media strategy

- Monitor and evaluate social media results on a daily basis in coordination with client goals and benchmarks Communication to team and management on project development, timelines, and results

- Work closely with the other team members to meet client goals

- Keep pace with social media and internet marketing industry trends and developments

- Provide accurate reporting of PPC account performance against KPIs set including sales per day and cost per day targets

- Work with PPC Manager to provide proactive ecommerce trading recommendations (with particular focus on designated sites) to improve ecommerce performance

- Undertake and act upon online sector and competitor analysis.

- Responsible for Managing Paid Campaigns on Google Adwords - Search & Display, Bing, and other Ad Networks

- Create PPC Campaigns on multiple search engines

- Budget allocations for different campaigns

- keywords research and optimization

- Provide analysis and insights to optimize overall account performance.

- Undertake ongoing campaign optimization.

Required Skills:

- Passion for Search and social media and inclination towards research based solutioning.

- Outstanding ability to think creatively, and identify and resolve problems

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- Ability to clearly and effectively articulate thoughts and points

- High levels of integrity, autonomy, and self-motivation

- Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications:

- 3-5 years- experience in search & social media marketing with demonstrated successes

- Proficiency in MS Excel, PowerPoint, and Word

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