Workdays :

Fulltime - 5 days a week (Mon to Fri)

Benefits:

Remote work and Global exposure

Overview

We are looking to hire a Digital Marketing Analyst (Data Analytics/email marketing specialist) who will be primarily focusing on creating, managing & delivering successful email campaigns. Using skills, tools and new creating ideas to constantly increase engagement and retention of users. Improve campaign constantly with a data analysis tool set covering all the metrics as well as creating data from A/B and multivariate testing.

Key Responsibilities :

- Work with Demand Generation managers, copywriters and engineers in creating email marketing strategy and process

- Plan, manage, build, deploy, and analyze email campaigns

- Monitor email deliverability and provide knowledge of best practices and recommendations to the marketing team

- Ensure high throughput of quality emails and results

- Partner with the data automations team to define target list segmentation for campaigns

- Provide email best practices and continuously propose test strategies for new campaigns

- Generate mobile-friendly HTML email templates from scratch

- Build dynamic and flexible email templates that can maximize our ability to serve personalized and custom content

- Create and maintain automated email journeys to nurture and engage our customers

- Analyze email campaign performance and create visualizations to present data and proposed optimizations

- Standardized Reporting: Work with internal stakeholders to determine ongoing business intelligence needs in order to design, develop and produce ongoing reports and dashboards to support the business

- Campaign Analysis: Provide ROI analysis of all online marketing campaigns with predefined key performance indicators

- Test Design and Analysis: Work with the Demand Generation team to create a solid test design that will produce statistically sound, actionable results

- Set up and Manage Tracking Mechanisms: Work with web developers to implement new tracking tools and ensure they are working properly on an ongoing basis.

Must have skills :

- Math ( it's a must- without fluent basic math, percentage, growth etc)

- Charts plots comparisons reading

- Excel skills ( pivot table, functions: vlookup, countifs, sumifs, averageifs, if, and, or, left, right)

- Strong Attention to detail

- Excellent written and verbal communication skills in English

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.