Analyst - Digital Marketing - Content Marketing Agency (1-2 yrs)
- Client is a content marketing agency (UK based) specializing in developing marketing content (blog posts, whitepapers, videos etc.) for technology companies.
- We are now looking for an Email Marketing Specialist with experience in building and managing large, customer contact databases and running email marketing campaigns for them.
Role :
- Overall responsibility of building our Email marketing list and also the customer contact database
- Use tools such as Linkedin Sales Navigator, Zoominfo, Jigsaw, Hoover's etc. for extracting contact information
- Maintain customer segments (provided by Sales team) and allocate companies to them in line with our segmentation criteria
- Maintain our Hubspot database with clean, up-to-date customer contact database
- Run regular email marketing campaigns with collateral supplied to our target audience list
Candidate Profile :
- Skilled in identifying contact information using free and paid tools
- Skilled in using Salesforce navigator.
- Candidates without experience of using Salesforce or an equivalent CRM system will NOT be considered
- Experience of building emails using HubSpot or MailChimp
- Very sound communication skills in English and preferably some exposure to working with international clients
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