Analyst - Digital Marketing (3-5 yrs)
Responsibilities :
- Collecting and analyzing campaigns, leads and ads engagement data and providing actionable insights
- Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
- Maintain reports based on weekly, monthly, quarterly and yearly results and activities
- Responsible for tracking, reporting and analyzing the performance of marketing activities, ad-hoc analytic requests and development/automation of regular reports.
- Analyzes external and internal marketing data using database queries, spreadsheet models, web analytics tools, statistical analysis tools and campaign management software tools
- Developing and presenting learnings from your analyses, including actionable insights and recommendations.
- Analyze A/B and multivariate tests, communicate results and provide recommendations for improvement
- Developing digital campaigns and web measurement strategies. - Creating dashboards, data visualizations, and campaign and website performance reports.
- Monitoring and analyzing digital media and marketing trends.
Requirements :
- Bachelor's degree in marketing or a related field.
- Experience with analytical and reporting tools, including Advanced MS excel, Google Analytics, and Data Studio.
- Deep knowledge of digital marketing across social, display, and programmatic platforms.
- Strong analytical and strategic thinking skills.
- Ability to make data-driven decisions.
- Excellent interpersonal and collaboration skills.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
