Corporate Acquisition Head at SuccessR HR Tech Pvt Ltd
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Analyst - Content Marketing (3-4 yrs)
"The Content Marketing Analyst is responsible for implementing content marketing and SEO and for company's web content resources. The Content Marketing Analyst who would be able to quickly get onboard, understand, deliver and support initiatives that will contribute to the goals and success of organization's campaigns is preferred.
Key Functional Areas of Responsibility :
- Create pre-set target-based amount of content resources each month to drive traffic, leads, revenue, subscribers, and awareness
- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
- Perform keyword research in coordination with company's business objectives to optimize existing content and uncover new opportunities
- Create, deliver and support marketing content and its distribution and monetization
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Work closely with the other team members, including design, content, communications, and publishing to meet organizational goals
- Develop editorial calendar, delegate tasks and ensure deadlines are met
- Implement link building campaigns in coordination with website's SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance organization's goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
Professional Competencies :
- Passion for SEO and web content strategy and marketing
- Excellent language and communication skills, both written and spoken
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications :
- 3 - 4 years of experience in Content Marketing, Search Engine Optimization & Search Engine Marketing
- Proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as other internal reporting methods
- Experience working with popular keyword and web administration tools (Search Console, Ahrefs etc)
- Experience working with CMS and building/administering content in CMS environments
Desired : Knowledge of HTML/CSS and website administrations"
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