Amway - Regional Marketing Executive (3-6 yrs)
Regional Marketing Executive
Purpose :
Perform all matters related to categories and brands in the region by way of execution and on the ground implementation
Primary Responsibilities :
- Ensure regional execution of marketing activities related to brands and categories and representation of the marketing department in the region in specific categories:
- Product launches
- Promotions
- Brand awareness events
- Brand center activations
- Merchandising & product displays (esp. in ADCs)
- Clubs & communities
- Deliver against specific region category targets and against specific KPIs such as :
a) Achieve sales and ABO leadership target
b) Achieve COI target (profitability)
c) Ensure provision of enablers / support to ABOs
d) Deliver on strategic initiatives related to marketing and ensure market hygiene in specific category in a region
e) Drive team development and work satisfaction
Activities :
- Execute new product launches
- Track and execute all promotions and check liquidation of stocks
- Execute all brand events for consumers and ABOs
- Hire, train and manage outsourced brand center consultants
- Conduct visual branding, product displays, merchandising at locations and events
- Implement activities related to clubs & communities such as Artistry or Protein Club
- Provide delivery of product information to trainers
- Support Regional Category Manager in the roll out of HO strategy in the regions
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
