Amura Marketing Technologies - Senior Search Engine Optimization Executive (3-5 yrs)
Designation: Sr. Executive - SEO
Experience: 3 - 5 years
Job Location: Pune (On-Site)
About Amura:
- Amura Marketing is a next-generation Martech company, that delivers end-to-end marketing and sales solutions to leading brands in India.
- The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology.
Responsibilities :
- Comprehensive keyword research for client products/services and their target audience
- Monitoring and evaluating search results and search performance across the major search channels.
- On-page optimization analysis, recommendations, and execution, in coordination with development and copywriting teams.
- Monitoring and administering web analytics dashboards, reports, and key reporting tools. Pointing out key areas of importance in accordance with our goals.
- Off-page posting, analysis, and optimization of activities.
- Administering search engine programs (XML sitemaps, shopping feeds, webmaster tools) for diagnostic reporting.
- Implementing link-building campaigns in coordination with our SEO goals.
- Website auditing and requirement mapping.
- Defining key metrics and translating SEO results into business objectives and ROI. Keeping pace with SEO, social media, and digital marketing industry trends and developments.
- Collaborating with the team and management on project development, timelines, and results.
- Working closely with other team members to meet client goals.
Skills & Traits :
- Proven 3+ years experience in SEO executive or similar role.
- In-depth knowledge of research principles and methods and expertise in analyzing data
- Familiarity with HTML, CSS, and JavaScript.
- Knowledge of Google Analytics, Google Search Console, GTM, Microsoft Excel, and SEO analysis & reporting tools.
- Amazon SEO and Youtube SEO will be an added advantage.
- Efficient, organized, and process-oriented.
- Good command of the English language.
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