We are looking for a Senior Digital Marketing Specialist

Are you passionate about driving online growth and creating impactful digital campaigns? Do you have a proven track record of boosting brand visibility and enhancing customer engagement? If so, we are looking for a talented Senior Digital Marketing Specialist with 3+ years of experience to join our dynamic team at Amigoways Technologies Pvt Ltd.

This is an exciting opportunity to take your career to the next level by leading innovative digital marketing initiatives, collaborating with cross-functional teams, and making a real difference in a fast-paced environment.

Position : Digital Marketing Specialist

Experience : 3+ Years

Location : Madurai

Employment Type : Full-Time

Key Responsibilities :

- Develop and Execute Strategies : Create and implement comprehensive digital marketing strategies that align with the company's goals and objectives, ensuring brand consistency and effective online presence.

- SEO/SEM Management : Manage and optimize SEO strategies, including keyword research, on-page and off-page SEO, and technical SEO to improve organic search rankings and increase website traffic.

- Paid Advertising Campaigns : Plan, execute, and manage PPC campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn, ensuring optimal budget utilization and maximizing ROI.

- Social Media Marketing : Design and implement social media strategies across platforms like Instagram, Facebook, LinkedIn, and Twitter to grow followers, boost engagement, and drive traffic.

- Email Marketing Campaigns : Build and manage email marketing campaigns to nurture leads, increase retention, and drive sales, utilizing best practices in segmentation, personalization, and automation.

- Data Analysis and Reporting : Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, or similar, making data-driven adjustments to optimize results.

- Collaboration and Teamwork : Work closely with the content, design, and product teams to develop engaging and creative campaigns, ensuring alignment between marketing efforts and company-wide goals.

- Stay Ahead of Trends : Keep up with the latest digital marketing trends, tools, and industry best practices, continuously refining strategies to stay competitive in a fast-evolving landscape.

Qualifications :

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- 3+ years of experience in digital marketing, with a strong track record of successful campaign execution.

- Expertise in Google Ads, Facebook Ads, and Google Analytics, with hands-on experience managing SEO, SEM, and PPC campaigns.

- Proficiency with marketing automation tools like HubSpot, Mailchimp, or similar.

- Strong understanding of social media platforms, content marketing, and email marketing best practices.

- Excellent analytical skills and experience using data to make strategic marketing decisions.

- Strong project management skills with the ability to manage multiple campaigns simultaneously.

- Creativity, attention to detail, and excellent communication skills.

- A proactive attitude and the ability to thrive in a fast-paced, collaborative environment.

Perks and Benefits :

- Competitive Salary & Benefits : Enjoy a salary that reflects your skills and experience, along with paid time off, and other benefits.

- Professional Growth Opportunities : We believe in investing in our employees' growth. You'll have opportunities for professional development, training, and career advancement.

- Flexible Working Environment : We offer flexibility in working hours and remote work options to ensure a healthy work-life balance.

- Innovative Culture : Be part of a creative and supportive team where your ideas and contributions are valued and encouraged.

- Cutting-Edge Tools & Resources : Work with the latest digital marketing tools and technologies to help you achieve your best.