We are looking for an experienced GM-Marketing to oversee all marketing operations of Amar Ujala Digital Properties and develop their marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.

The goal is to ensure the company's marketing efforts are successful in helping it outperform competition.

Responsibilities : 

- Listen- to the trends of the online news market and direct the market research efforts of the company

- Liaise with other departments, such as Editorial, Product, Sales and Technology to guide a unified approach to customer service, distribution etc. that meets market demands

- Define marketing strategies to support the company's overall user growth strategies and objectives

- Develop a feasible marketing plan for the Products and oversee its day-to-day implementation.

- Setting, monitoring and reporting on team goals.

- Crafting strategies for all Marketing teams, including Content Marketing, Digital, Advertising, Communications and Creative

- Plan and organize marketing functions and operations (collateral development, branding, communications etc.), and ensure they project the company's unique - voice

- Design and coordinate promotional campaigns, PR and other marketing efforts across channels, most importantly Digital.

- Build a highly efficient team of marketing professionals

- Create a solid network of strategic partnerships

Requirements :

- Proven experience as GM - Marketing or similar role

- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)

- Solid understanding of market research and data analysis methods

- Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels

- Solid knowledge of Google analytics, Google Adwords and Social Media Marketing.

- Highly Proficient in MS Office and other business softwares.

- A leader with both creative and analytical capabilities

- Outstanding communication (written and verbal) and interpersonal abilities

- Masters in business administration, marketing, communications or relevant field; Digital Certifications would be a plus.

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