Human Resources at Amala Earth
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Amala Earth - Performance Marketing Specialist (2-5 yrs)
- We at BC Jindal group are looking for Performance Marketing Specialist our e-commerce marketplace, Amala Earth (one-stop platform dedicated to natural products, A way to conscious living).
Company Brief :
- Here we are trying to bring together brands, products, experts and individuals that create a world where all living beings can co-exist harmoniously.
- We treasure the authenticity of locally produced products that are conscious alternatives to be used at home and around us. We hope to make this a collective movement that will be the driving force in creating change in consumer behavioural patterns by providing alternative solutions for a sustainable lifestyle.
At Amala Earth :
- We are committed to strengthening diversity, equity, and inclusion at the workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging. We strive to create a work environment where all employees can develop and grow to achieve their full potential. We are an equal opportunity employer and are committed to maintaining respect and dignity for all"
The Role :
- Conceptualising and creating digital marketing calendar and monitor progress made across platforms
- Design, plan, set up and deliver high-performing media campaigns.
- Manage PPC campaigns in Search and Social, monitor reports and ROI.
- Manage budgets in line with the strategy and ensure that monthly spending is on target.
- Use analytics tools to gauge the success of campaigns & track KPIs of marketing campaigns.
- Accountable for increasing traffic & understanding of dynamics of website.
- Undertake competitor research and analysis of habits.
- Build and update optimisation reports and recommend opportunities to improve campaigns which drive growth.
- Monitor data sources for new trends and business opportunities.
- Ownership of performance marketing metrics i.e., ROAS and CAC
- Excellent written and verbal communication skills.
- Track, measure, and report online marketing performance across all channels and devices, using key programs such as Google AdWords and Google Analytics to analyse and report on PPC campaigns
- Evaluate and recommend new media marketing opportunities.
You may visit our website at https://amala.earth/
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