Amaha - Manager - Social Media (2-3 yrs)
About Amaha :
- Founded in 2016, and built on the cumulative clinical experience of over 300 years, Amaha is an omnichannel platform that comes with a promise to make quality mental healthcare available to all those who are seeking it, so they can truly feel better, get better, and stay better.
- Amaha's care platform deploys the latest evidence-based interventions in the field of psychology through our experienced network of 100+ mental health providers, complemented by cutting-edge technology and product design to build a stellar user experience. We also partner with 100+ leading businesses including Fortune 500 companies like Abbott, American Express, Medanta, Cipla, InfoEdge & Godrej through our Emotional Well-Being Program.
- With a global ranking of #1-2 on the Play Store for self-help/self-care, the Amaha app was recognized as the Best App for Good in 2020 in India by Google Play. Today, the Amaha app has a significant footprint across 500+ cities globally, transforming the lives of 4 million+ people.
- Our co-founders, Dr. Amit Malik and Neha Kirpal bring deep expertise in and experience of both the provider and user lens, along with successful entrepreneurial experiences globally. Our core team comprises alumni from IIT, IIM, ISB, Wharton, St. Xavier's, London Business School, and other top schools across the world, with significant experience in developing and delivering emotional wellness products to individual users and businesses.
About the Role :
- As a Social Media Manager, you will be responsible for building & growing Amaha's Brand and positioning in public by implementing social media platforms' content strategies. It would involve creating strategic campaigns, ensuring their execution on various platforms, partnering with external influencers or brands to ensure a much larger reach, and building an engaging & and loyal Amaha community.
Who would be a good social media manager for us ?
- You would know how to engage people, leverage monitoring tools for insights, and align your work with brand goals. You also have an eye for social media trends and know how to engage the company's followers.
Responsibilities :
- Understand & and develop deep user insights & and behavior for content & and campaign planning
- Conceptualise, develop and implement social media campaigns for the brand on a monthly, quarterly & yearly basis
- Define KPIs & KRA's for all social media activities
- Develop & and create influencer marketing campaigns in line with the brand positioning
- Identify and build relationships with influencers and thought leaders of our category
- Conceptualise effective engagement activities (online or offline) that scale the Amaha community & build brand loyalty
- Keep up-to-date with industry trends, trending topics & and innovative campaigns
- Monitor & and report performance
Qualification Required :
- Graduation in any discipline.
- 2-3 years of work experience as a social media manager or similar role.
- Background or experience in psychology is highly preferred.
- Strong written and verbal communication skills.
- Knowledge of best practices for social media platforms -Facebook, Twitter, Instagram, LinkedIn and Youtube.
- Prior experience in startups is preferred.
- Interest and/or experience in mental health preferred.
- Understanding SEO is preferred.
What is it like working at Amaha ?
- The learning opportunities are limitless and we guarantee an exciting and transparent work culture. You will get to contribute to a thriving start-up providing mental health solutions to millions of Indians! This includes:
- Working on multiple exciting projects
- The opportunity to work with real innovators and leaders in the field
- Working in a supportive, collaborative, and entrepreneurial atmosphere
- Working with people who believe in hard work, sustainability, and ownership
- Being part of a work culture that is driven by creativity and excellence
- Our team is (mostly) young, energetic, the best at what they do, and growing every day.
- You will be working alongside people who are passionate about their work and can teach you skills across several domains and fields.
- If you show exemplary commitment, dedication, ambition, and grit, you will likely be working here for a long time!
- This is a full-time role, based in Mumbai.
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