AM - Content Marketing - SaaS Product (5-10 yrs)
The KRA's are as follows :
- Own: end-to-end content creation process to drive brand awareness and generate leads.
- Create: both long and short form content including landing pages, social media, ads, blogs, whitepapers, case studies, video storyline and script, webinars, infographics, sales decks, sales collaterals, etc. Build and manage a rich content/editorial calendar that attracts a qualified audience. Ensure all content is on-brand and consistent in terms of style, tone of voice and quality. Share and amplify content on relevant channels.
- Measure: the results of all content marketing initiatives. Report content performance via web analytic tools to design future content strategy.
Skills Required :
- Bachelor's degree with at least 5 years experience in effective storytelling in the B2B SaaS product industry with strong international customer presence. MBA is a plus.
- A data-driven approach who can not only think of the big ideas, but also get into the thick of customer behavior and interactions with our digital channels and translate that to write content to engage and convert visitors to prospects into customers.
- Experience writing and editing both long and short-form content to establish thought leadership, branding, and demand generation.
- Demonstrated ability to drive result driven content marketing to generate leads, nurture and create drip campaigns.
- Good Knowledge of SEO, Keyword Placement, HTML Tags and ability to write suitable and targeted Page Title, Meta Descriptions, Alt Tags, etc.
- Strong understanding of company positioning, pricing and business development for SaaS businesses.
- Strong cross-functional partner, particularly with Product, Sales and Customer Success teams.
- A creative mind to leverage different aspects of the product to ideate and create creative content and campaigns and also work with the in-house design team to communicate ideas visually.
- Demonstrated ability to perform at an aggressive velocity along with strong attention to detail.
Qualification :
Bachelor's degree. MBA is a plus.
Experience : 5-8 Years
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