Job Purpose:

As a content writer, words are your tools to build trust and rapport with your audience. The ideal candidate works well in a fast-paced environment, has a passion for crafting stories about a variety of subjects and industries, and consistently meets deadlines while juggling multiple assignments. The candidate possesses impeccable research, writing and editing skills, all with a penchant for grammar, active voice and Associated Press style.

The content writer will lead preliminary research, content ideation, strategy development, copywriting and editing to ensure we deliver content that satisfies clients' needs and meets our editorial standards for content that is as exciting, engaging and well-educated as any competitive online content.

In this role, you will be responsible for crafting compelling content for various platforms that helps us achieve our communication goals and build positive brand awareness.

Responsibilities:

- Research, write, and edit a variety of PR content, including press releases, media pitches, website copy, blog posts, and social media content.

- Conduct in-depth research on industry trends, company news, and target audiences to inform content creation.

- Develop and maintain a strong understanding of our brand voice and messaging.

- Collaborate with the PR team to ensure content aligns with overall communication strategy.

- Track and analyze content performance to identify areas for improvement.

- Conduct keyword research and incorporate relevant keywords into the content

- Stay up to date on the latest industry trends and best practices.

Qualifications:

- Bachelor's degree in journalism, Communications, Public Relations, or a related field (preferred).

- Minimum 5 years of experience in writing content

- Excellent writing and editing skills, with a strong command of grammar and AP style.

- Proven ability to write clear, concise, and engaging content for a variety of audiences.

- Familiarity with social media platforms and content creation.

- Excellent research and critical thinking skills.

- Strong organizational skills and the ability to meet deadlines in a fast-paced environment.

- A team player with a positive attitude.

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