Content Writer - Marketing

Company: ALLEN Career Institute is a 36-year-old Educational Institution with a proven legacy in the field of Engineering and Medical test preparation space along with Olympiad prep and other K-12 competitive exam prep support. ALLEN Overseas takes the legacy and excellence of ALLEN to the Overseas market and is currently offering its services in Gulf countries. Our objective is to unleash the Global Opportunities for our students and guide them to make the right career decision. Our teams of subject experts and seasoned counsellors have helped students in achieving outstanding results since our inception.

Role: We are seeking a talented Content Writer to join our digital team and enhance our websites with engaging blog posts, guides, and marketing copy.

As a Content Writer, you will be responsible for conducting thorough research, developing creative ideas for content, and ensuring articles are well-proofed before publication.

Employment type: Full-time role and Permanent

Location: Kota (Rajasthan)

Responsibilities:

- Research industry-related topics using online sources, interviews, and studies.

- Create clear and persuasive marketing copy to promote our products/services.

- Prepare well-structured drafts using content management systems.

- Proofread the posts before publishing.

- Proofreading and editing blog posts to maintain accuracy and quality while also creating engaging and well-researched content

- Collaborate with editors, marketing, and design teams to enhance articles.

- Conduct basic keyword research and follow SEO guidelines to drive web traffic.

- Promote content on social media platforms.

- Identify content gaps and recommend new topics.

- Maintain consistency in style, tone, and formatting (fonts, images, etc.).

- Update website content as required.

Requirements:

- 2-3 years of proven experience as a Content Writer (experience in EdTech is a plus).

- Portfolio showcasing published articles.

- Strong research skills with the ability to use multiple sources.

- Familiarity with web publications and Content Management Systems (e.g., WordPress).

- Excellent writing and editing skills in English.

- Ability to meet tight deadlines.

- A degree in English, Journalism, or a related field.