HR Manager at Aliens Group
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Aliens Group - Manager/Team Lead - Digital Marketing (2-5 yrs)
Roles and Responsibilities :
- Positioning the product through attractive visuals and layouts
- Monitoring and analyzing volumes and navigation data on web portals
- Identifying trends and insights, and optimize spend and performance based on the insights
- Identifying risks and gaps in all channels of traffic on the website
- Analyzing various risks and provide optimal solutions for the same
- Optimizing content for the website and social networking channels to increase sales by generating leads
- Ensuring high customer engagement and retention on online medium by actively engaging and scheduling social posts, answer questions/concerns on social pages
- Measuring performance of digital marketing efforts using analytics tools (Google Analytics, Web Trends etc.)
- Create revenue-driving programs to relationships with customers and online audiences through the use of various digital and social media platforms
Desired Candidate Profile :
- Experience of digital marketing, solid knowledge of website analytics tools (e.g., Google Analytics, Amazon Pi, SEMrush, Similar Web etc. )
- Data-driven, structured problem solver, excellent communicator
- Good experience in digital marketing
- Experience leading and managing SEO/SEM
- Up-to-date with the latest trends
- Ability to prioritize when under pressure
- Preferably from Real Estate, FMCG, Insurance
Perks and Benefits :
Performance based Incentives, Subsidized food and transportation facility
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