HR Executive at Aliens Group
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Aliens Group - Manager - Campaign Management/Marketing (3-4 yrs)
Marketing Campaign Manager
- Work on paid campaigns on Facebook and Google
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Build, design & track campaigns across channels (outbound, inbound, social media, portals etc.)
- Maintaining our social media presence across all digital channels
- Plan, execute, and measure experiments and conversion tests
- Measuring and reporting on the performance of all digital marketing campaigns
- Measure and report performance of all digital marketing campaigns (ROI and KPIs)
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies - provide thought leadership and perspective for adoption where appropriate
Essential requirements are:
- Highly creative with experience in identifying target audiences
- Strong analytical background with proven experience in setting up and optimizing campaigns
- Exposure to statistical tools will be preferred
- Good communication skills and clarity of thought while discussing ideas
- Strong understanding of various digital platforms
- Comfort with operating in VUCA environment
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