- Alchemy Group is looking for a Marketing Specialist who will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's product.

- You will also be working closely with our sales department to enable them.

- Finally, you will be in charge of content marketing, our blog, organizing major events, sponsorships. You will also need to have proven experience in running a marketing team and marketing campaigns. Understanding the web publisher business is a huge advantage.

- This is a unique opportunity to join a dynamic, growing team that feels like a startup within the broader Alchemy group organization. We are a passionate group with a strong entrepreneurial spirit and the drive to roll up our sleeves and get things done.

JOB RESPONSIBILITIES:

- Manage a cohesive, multi-faceted marketing strategy that aligns with our product strategy and business goals

- Develop content marketing plan and goals and execute against both

- Grow brand following through content creation, email marketing, and social media to increase traffic, leads, and signups on the product.

- Manage the marketing budget for all marketing channels ensuring the best possible ROI

- Set targets and deliver against monthly, quarterly, and annual growth goals

- Partner with sales, customer success, and community team to deliver against growth goals

- Analyze and present key metrics across different channels to determine improvements and changes in marketing strategy.

- Collaborate with technology and other internal teams and external stakeholders to enable, simplify and improve the execution marketing campaigns.

- Accountable for continuous optimization of the website, and landing pages.

- Be able to write compelling and effective content (copy and video) for emails, landing pages, and other demand generation programs

- Introduce performance marketing processes and tools to quickly test and validate priorities and spend.

- Understand our brands and marketing tools, and ensure we are on a plan for alignment and convergence.

- Above all: Design an evolving playbook for marketing under which you build (hire) a marketing team, build marketing process, and scale the function.

- Content Marketing: Placing content in our marketing playbook and running the content calendar for our blog based on the audience understanding and insights, plan the content distribution strategy as well the feedback loop to do more of what is getting better results.

WHAT WE ARE LOOKING FOR:

- 3+ years of experience or related experience defining and executing hypergrowth B2B marketing, demand generation and/or marketing operations, preferable at SaaS & technology companies during a phase of hypergrowth

- Experience managing budgets and hitting monthly goals, spend targets, and other KPIs through matrixed, cross-functional teams

- Experience leveraging data to better understand our market, business, and make decisions which can be quickly tested and validated

- Familiarity with agile in digital marketing and lead generation marketing and experience working in a fast-paced environment to continually push new initiatives forward

- A creative thinker with proven ability to effectively execute integrated and streamlined marketing programs

- Highly analytical with excellent presentation, communication, and decision-making skills

- Deep understanding of analytics tools, insight generation and attribution models best aligned with the channel strategy

- Expert user of Google Analytics and Google Webmaster Tools and at least one market leading tool for tracking user activity on websites and mobile apps for SEO.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.