HR Manager at AiSensy
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AiSensy - Manager - Performance Marketing (3-7 yrs)
About AiSensy :
- AiSensy is a WhatsApp Based Marketing & Customer Support platform helping businesses like Skullcandy, Springworks, Rentomojo, Vivo & more with boosting their sales and solving for customer support.
- Helping more than 2500+ Businesses with WhatsApp Engagement & Marketing
- 200mn+ WhatsApp Messages driven between businesses & customers.
- Growth Stage Startup.
Responsibilities :
- Creating and executing a strong performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
Qualifications :
- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- You possess excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.
- You are a highly goal-oriented individual and have excellent communication skills.
- You are open-minded, curious and a strong problem solver.
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