Lead - Talent Acquisition at AI Palette
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Ai Palette - Product Marketing Role (1-3 yrs)
Key Attributes
Collaborative
Curious
Value driven
Functional Competencies :
- Strong communication and interpersonal skills
- Highly organized and detail oriented
- At Least 1 year of experience in any B2B SaaS company
- Understands usage of HubSpot, SEMRush, Google Analytics
Marketing Competencies :
- Understand SEO basics
- Email marketing frameworks
- Keyword strategy
- Basic HTML understanding/ You can google and do it
Responsibilities :
- Develop and execute marketing materials and campaigns aimed at B2B lead generation and customer conversion for various channels such as email, social media, SEO, content creation, ads and events
- Conduct in-depth research on different verticals to identify the best places to run campaigns
- Contribute to the content creation for marketing assets
- Review campaign performance, analyze data and generate actionable insights
- Communicate with stakeholders and various internal departments on statuses and results of marketing campaigns
Who You Are :
- You are known as ChatGPT of your circle because before ChatGPT, you could google anything and everything.
- Open, honest, proactively contribute and collaborate with others
- Demonstrate creativity, attention to detail and a passion for delivering high-quality marketing content
- Strong organizational and project management skills to effectively coordinate and prioritize tasks in a fast-paced environment
- Proficiency in analytics tools to analyze data and generate insights for marketing campaign optimization
- Excellent writing and editing skills, with the ability to adapt content for different platforms and target audiences/ Or can use ChatGPT4 well
A Typical Day Looks Like :
- Managing campaign timelines, milestones and key info in all marketing trackers
- Researching potential new platforms for campaigns
- Setting up and launching marketing campaigns in various different programs, platforms and channels
- Aligning with the Marketing Manager on campaign dates, priorities, etc
- Schedule, run and recap various marketing meetings
- Disseminate status updates to the wider team
- Work with the creative team to strategize and review key asset deliverables and help - maintain status. Track and manage all assets from ideation to delivery to ensure dates and deliveries are being met
- Reviewing final content for quality control of deliverables
- Manage asset distribution-ensure all platforms have final files through various delivery methods
Things You Might Brag About :
- Getting your hands dirty and being scrappy is second nature to you
- You take pride in delivering high-quality work and seeing results
- You really want to undertake 0-1 journey
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