Founder at Agency 2017
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Agency 2017 - Digital Performance Associate - Marketing (2-4 yrs)
- Define business goals, digital media plans and calibrated spends.
- Proactively manage and drive the annual budget process for digital and performance marketing related activity ACROSS client bases.
- Execute SEM (across bidding, ad copy and landing page optimization), Paid Ad campaigns (across Facebook, Google, LinkedIn), native Ad and programmatic campaigns.
- Create and maintain appropriate dashboards towards demand generation performance tracking, budgets versus spends and other KPIs.
- Manage technical aspects of key marketing and analytics systems (marketing automation, CRM, data services, Google Analytics) and lead management processes across those systems.
- Manage end-to-end landing page development and deployment, and troubleshoot when necessary.
- Work with Brand, Product and Creative teams + external stakeholders to ensure timely briefs are delivered to the agencies.
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