Manager HR at Agaston Mobiles Pvt Ltd
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Agaston Mobiles - Marketing Manager - BTL (5-10 yrs)
We are looking for Marketing Manager (BTL) to join our Team. You will be responsible for overseeing marketing policies & programs as well as identify areas of improvement to increase brand awareness. The primary responsibilities of the role are as follows:
1. BTL Marketing;
- Providing complete local marketing support to retail centers,
- BTL budgeting & preparation of BTL Marketing Calendar,
- Conceptualizing and driving BTL activations for the retail centers,
- Responsible for footfall enhancement through center-specific activations,
- Competition analysis to understand the new trends in the market,
- Catchment study for upcoming centers for effective Store/Center launch marketing plan,
- Coordination with Head Office for ATL implementation.
2. Branding & Visual Merchandising:
- Coordination with agencies for designing promotional collaterals,
- Planning for Clinic-specific marketing collaterals like POSM, signages, leaflets, etc.,
- Ensuring compliance with brand guidelines,
- To ensure greater brand visibility and create higher brand recall.
3. Tie ups & Vendor Management
- Cross promotion and tie ups with other brands for activations,
- Creation of partnership proposals for activations,
- Handling Vendors and Store/Center team for activations,
- Effective coordination with media agencies to make use of publicity as an effective marketing tool.
Skills & Competencies
- Marketing & Sales Competency
- BTL Planning & Execution
- Alliances & Partnerships
- Event Planning & Execution
- Excellent Presentation Skills
- Strong Communication & Negotiation Skills
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