The Opportunity :

- We are looking for a Senior Marketing Manager to join our marketing dream team and take on full responsibility for driving bottom-line growth by bringing challenging ideas and marketing campaigns that drive brand, product, and business objectives.

- Day-to-day you'll work alongside the Management Team, to drive quality traffic too, and help build a world-class digital product. You'll be joining an experienced team at an exciting point in our journey as we develop the platform and bring innovation and creative thinking to an industry primed for some disruption!

- Intalk.io is a Multi-Channel Call Center Software Solution in India equipped with enterprise-grade Communication abilities. Intalk.io unifies all business communication channels - voice, email, SMS, webchat, and social media within a dynamic & robust, centrally managed Customer Experience Management Platform. With the Cloud Contact Center Software, you can have a seamless experience as our state-of-the-art solutions make it easier for you to manage the workflow. You- ve got an amazing voyage ahead of you. Come on, let's go!

About You :

You'll be an excellent communicator; somebody who wants to speak up and give their ideas. You will have experience working in tech or for a product company and feel excited about working in a start-up culture, leading a marketing campaigns team in India. With extensive marketing experience, you- ll lead the team, and the product, to success. You will be responsible for the effective delivery of multichannel marketing campaigns in the Indian region.

Responsibilities :

- Managing the Marketing team

- Collaborate with channel-specific marketing teammates (content, email, social media, etc.) to identify areas for growth

- Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization

- Conduct and present competitive analyses and market research

- Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand

- Translate ideas to actionable items that deliver business results

- Analyze, recommend and lead the implementation of improvement initiatives

- Keep abreast with the latest trends and changes in UI/UX and digital marketing

- Identify industry trends and insights

- Feeding back to the management team on product, marketing, and brand strategy

- Ensuring new contacts and leads that are generated are effectively nurtured for the sales team

- Ensuring our marketing presence across social media is effective, engaging and Managing external agencies, ensuring timely and satisfactory delivery

- Devising creative marketing campaigns to generate conversions, and raise brand awareness.

- Creating campaign and media plans and seeking approval from stakeholders

- Reporting regularly and meaningfully to stakeholders on marketing performance, and offering suggestions for improvement

- Working within the parameters of established tools and processes

- Thinking creatively to solve new problems

Skills and experience :

- Experience managing a medium-sized marketing team

- Effective at prioritizing and scheduling tasks for the team

- Can manage multiple priorities over multiple business verticals

- Extensive knowledge in marketing practices, including SEO, PPC, social media, PR, reporting

- Experience in a tech or product company

- Proficient in Google Analytics and Google Data Studio

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