Assistant Manager - HR at Affordplan
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Affordplan - Digital Marketing Role (5-7 yrs)
Objective:
A full stack marketer who is adept at digital channel and growth marketing tactics with 5-7 years of experience in a dedicated digital marketing role.
Job Description :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain all owned and paid digital assets including website, product applications
- Employ funnel marketing to drive B2B and B2C acquisition of customers
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and present in weekly reporting
- Familiarity with requisite reporting metrics
- Good communication skills
Knowledge of tools :
- Indepth knowledge of tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns, Hootsuite, MailChimp and CRM platforms
- Working knowledge of HTML, CSS, and JavaScript development and constraints
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