Objective :

- We are looking at a full stack marketer who is adept at digital channels as well as on ground activation techniques.

Roles and Responsibilities :

- Complete ownership for end-to-end digital marketing programs and campaigns

- Develop multi-channel and multi format content for website, emails, ads, landing pages, social promotion, press releases, case studies, videos, product collateral, whitepapers, presentations, etc.

- Work closely with digital marketing and marketing technology resources to execute campaigns

- Manage participation in various events, and plan and organize own events/conferences/roundtables to generate awareness and lead generation opportunity

- Measure and report results and impact of marketing programs

- Work with Product Management team to incorporate product strategy, value proposition, use cases, and functionality in marketing messaging

- Collaborate with internal stakeholders and knowledge sources for working on all content and demand generation activities

- Participate in marketing planning, budgeting, and product development discussions and contribute insights

- Ensure regular media coverage through press release, PR programs, mentions in domain/industry relevant articles, interviews, etc.

- External vendor and partner management where ever required

- Identify relevant awards and manage end-to-end participation

- Manage analyst relations program, ensure regular engagement with key analysts and ensure coverage in relevant reports

Skills / Qualification / Experience :

- 4+ years of marketing experience in B2B environment, preferably in IT industry / Insurance / BFSI Industry.

- Candidates from SaaS based technology companies, or from contract management, vendor management, procurement and sourcing industry preferred

- Demonstrable experience in running multi-channel marketing programs delivering tangible results in terms of improving awareness and generating demand

- Exceptional written and verbal communication skills, high level of attention to detail, strong presentation, organization and project management skills

- Aptitude to understand technical, complex concepts and the ability to create marketing messages out of technical information

- Ability to partner with key internal stakeholders including Sales, Marketing, and Product teams

- Comfortable in dealing with ambiguity and interacting with senior executives

- Strong understanding of inbound, content marketing, digital marketing, SEO, and strategic marketing concepts

- Knowledge of marketing automation (HubSpot, Marketo, etc.) and CRM preferred

Job Perks :

- A platform to learn and innovate with likeminded peers.

- Complete autonomy & freedom. Just deliver.

- We like solving challenging problems without blaming each other.

- And any other than you may suggest within rational limits.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.