Affiliate Marketing Role - Advertising Firm (1-3 yrs)
Affiliate Marketing Manager that will be responsible for implementing the overall strategy to develop merchandise for all brands and categories.
- Monitor publisher activity, analyze performance, identify areas of improvement, and recommend ways to increase publisher -generated revenue
- Recruit new publishers and partners through research, referrals and other avenues
- Oversee the distribution and implementation of marketing tools and sales creative to publishers
- Initiate new campaign ideas, incentives and performance plans
- Interact with affiliates and publishers to establish relationships, and proactively manage the existing relationships on an on-going basis
- Monitor affiliate activity, analyse performance, identify areas of improvement, and recommend ways to increase affiliate -generated revenues
- Maintain high level of communication with affiliates, publishers and recommend new campaigns to publishers
- Supply creative packages, links and reporting to publishers as needed
- Communicate and monitor compliance or brand guidelines in affiliate channel
- Proactively monitor traffic sources on all campaigns
- Set and manage monthly, quarterly and annual goals for revenue growth
- Manage top tier accounts and develop affiliate contact management strategy
- Represent company at industry conference Staying up to date on industry trends, competitors, and online monetization strategies.
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