Role: Senior Resource- Marketing-IT

Experience: 6+ years

Notice: Immediate/30 days will be preferred

Job location: Bangalore/Mysore/Coimbatore (Work from office)

About Aezion (www.aezion.com):

Aezion is one of the premiere custom software providers in Texas and we live by the adage that our word is our bond. Our Promise is to get it right or make it right. We accomplish this by investing the effort to exceed client expectations from start to finish - architecting, designing, developing, hosting, deploying, maintaining, and supporting our clients throughout the project lifecycle. We believe that work is ministry - an expression of our values. Our goal is to honor our commitments to clients and the life energies of Aezion employees through results that transform clients into lifelong partners.

- Experience in growing a high-tech or software early-stage startup company is a significant plus.

- This position will be part of the executive team and report to the CEO/CMO.

Objective of the Role :

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

- Create, maintain, and conduct analytics reporting across multiple platforms and extract critical insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

- Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.

- Should have strong knowledge of lead capturing in HubSpot.

Responsibilities:

- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, and video assets

- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

- Manage content and updates for the customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

- End to End responsibility to generate leads to meet the sales demand

- Manage the on page & off page optimization of the website

- Responsible to maintain website content & UX for our portfolio of services

- Develop social media strategy and manage social media properties.

- Identify benchmarks and implement new practices and strategies to improve followers and engagement across platforms.

- Creative writing

Skills and Qualifications:

- Master's degree in marketing, business, or related field and minimum 5 years of work experience.

- Excellent written and verbal communication skills

- Proven experience developing marketing plans and campaigns

- Strong project management, multitasking, and decision-making skills

- Metrics-driven marketing mind with an eye for creativity

- Experience with marketing automation and CRM tools

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